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We’re ready, are you? – ecar Animation
Client: Department of the Environment & Department for Regional Development, Northern Ireland
This animation was developed for the eDrive launch in Northern Ireland.
The aim of the movie is to address the fears and questions people have about electric cars in general and also to specifically show how Northern Ireland is ready for the electric car.
The movie uses the metaphor of a rain cloud in a fun way to introduce the questions and fears people have about electric cars, such as
“How far would you get in one?”
“But... where would you charge it?”
“You might get somewhere, but would you get back home?”
“Electric cars are way beyond anybody’s budget!!!”
The weather turns sunny as we go on a pleasant journey in an ecar following a route around Northern Ireland with familiar sites to give a local feel, the ecar is here. Along the journey the viewer learns about the ecar charging points already set up in Northern Ireland and also practical details of the cost benefits and types of charge points. The bright new future of the ecar in Northern Ireland is reinforced at the end of the movie by returning to the weather metaphor as the sun icons on the weather forecast map of Northern Ireland animate to reveal its extensive network of charge points.
The animation was shown at the eDrive launch in the Titanic Centre in Belfast in April 2013. See more about the ecar Northern Ireland project at www.ecarni.com
Stills from the Animation