Who we are

Baboom Design  was created in 2004 by Barry McAdam and Sinéad Woods to provide a range of creative and design services. Our expertise is focused on graphic design, animation, illustration, eLearning, design strategies and user experience design. We have worked on projects for publishers, entrepreneurs, companies (both national and multinational), government bodies and Universities, where we have taken many ideas from concept to realisation with a creative edge and methodology that is at the core of what we do.

Baboom currently are providing workshops and UI UX expertise to leading universities enabling their move to effective, rich and well designed online learning experiences in respose to COVID-19.

Barry McAdam - Creative Director and Designer


  • MSc. Computing & Design, University of Ulster, Derry
  • Post Graduate Diploma, Computing and Design, University of Ulster, Derry
  • BA Hons, Product Design, University of Ulster, Derry
  • HND Graphic and Product Design, University of Ulster, Derry

Previous to Baboom, Barry worked as a design manager and UX architect for the Performance Learning Solutions group in Intel.

For 8 years alongside his work in Baboom Barry was Director of Learning Digital Skills Global a world leading provider of online BSc and BSc Hons Degrees in digital technology and design.  During this time he led the transition from in class to online learning through the innovative exploration and adoption of leading edge learning, technologies and a mindset for success.

Barry currently is Associate Faculty at the National College of Ireland and Affiliate Faculty at University of Pennsylvania, College of Liberal and Professional Studies (LPS) teaching  Systems and Design Thinking for the MS in Organizational Dynamics.



Sinéad Woods - Creative Director and Designer


  • MSc. Computing & Design, University of Ulster, Derry
  • Post Graduate Diploma, Computing and Design, University of Ulster, Derry
  • BDes. Industrial Design, National College of Art & Design Dublin

Previous to Baboom, Sinéad worked as a Project Leader and Designer for Riverdeep Interactive Learning and the Intel Innovation Centre.


illustrators ireland member

Úna Woods – Illustrator and Animator


  • Dip. Animation, Ballyfermot Senior College

Baboom have a long running partnership with the illustrator and animator Úna Woods and she works closely with us on many projects.

Úna is a member of Illustrators Ireland and has worked for clients such as Disney, Warner Bros., BBC online, 2DTV and Riverdeep Interactive Learning.